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Published in GumGum Tech Blog

·Feb 14

Stay up to date: the cache flush queue processor system

Nowadays caching is an immensely effective strategy to provide smooth user experience while also greatly reducing resource consumption on the backend and thus saving cost for the business. The ad server at GumGum relies heavily on cache to serve ads under an advantageous latency which is a requirement for ad…

Caching

7 min read

Stay up to date: the cache flush queue processor system
Stay up to date: the cache flush queue processor system

Published in GumGum Tech Blog

·Dec 21, 2021

Race against the clock: how we manage to serve ads under 100 milliseconds

For an ad server, every millisecond counts. We must select an ad for a request as quickly as possible; otherwise we will be knocked out of the business because either the publisher’s ad server or the user won’t have the patience. At GumGum, we manage to fulfill tens of millions…

Ad Server

6 min read

Race against the clock: how we manage to serve ads under 100 milliseconds
Race against the clock: how we manage to serve ads under 100 milliseconds

Published in GumGum Tech Blog

·Apr 14, 2021

The Badge for Clients — See Your Ad 360°

An article by Lisa and Xiaobin Ran — Introduction Troubleshooting web-based issues can quickly become exercises in patience and extreme outside-the-box thinking, especially when there are multiple technologies, codebases, and partners at play. That’s why any tools that allow us to troubleshoot our case-specific problems can be so important. …

Front End Development

10 min read

The Badge for Clients
The Badge for Clients
Xiaobin Ran

Xiaobin Ran

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